Episode 9: ROC Monthly Mastermind Call
Episode 9: ROC Monthly Mastermind Call
Gaining Online Exposure and Improving Your SEO with Addictioncenter.com
This month we spoke with Danny Hanrahan, Business Development Manager at addictioncenter.com, to discuss how the website helps connect potential clients to drug and alcohol rehab centers and how you can leverage the site to start gaining more online traffic and qualified leads.
Addictioncenter.com has clients all around the world, but focuses on the American market. The site boasts 2 million unique visits from organic traffic per month. Not a single dollar is spent on PPC, yet they consistently rank among the top organic search results.
The company began as an information source, but expanded into the comprehensive search platform, directory, and information source they are now. The website hosts rehab facility profiles and medically reviewed content.
Visitors to the site are shown rehab facility suggestions based on the questions they answer about their needs. Users access the home page of the site and use a series of filters to narrow their search results. This helps reduce the number of mismatches between centers and clients, and qualifies the leads you get from the platform. The process also helps save time for your admissions team, as leads are typically ready for treatment when they research their options.
There is an interactive map that users can use to click on their state of choice. Once a state is selected, the available rehab facilities will display, giving priority to proximity of location. Within this search are a number of filters users can utilize to further narrow their results.
Visitors to the site can also search other categories of listings, including:
Inpatient rehabs
Outpatient rehabs
Luxury rehabs
Insurance compatibility
Top rated drug rehabs
Top rated alcohol rehabs
What makes a good profile?
Success on the site heavily depends on your proximity to other centers. In places with higher density (i.e. more competition), like Southern California and Southern Florida, it is suggested to spend a bit more on your listing.
There are also paid advertising options that show near the top of search results. Effective profiles typically make use of all the content and contact fields available: title/business name, logo, address, trackable phone number, trackable link to website, comprehensive description of the facility and offerings, high-quality and attractive images, etc.
How do users see your profile?
From the home page, users can filter for their needs and preferences. If you match their criteria, your profile will display in the search results. Addictioncenters.com also offers the option for in-content premium positions. There are subcategories of content within the site that provide detailed and specific information. For example, there is a “Xanax Info” page which offers information about addiction and abuse, symptoms and warning signs, withdrawal and detox, and treatment and rehab resources specific to Xanax. Clients can pay to have their profile featured on these pages. This is a very effective approach, as visitors to these high traffic pages typically have a specific need and a very high intent to pursue treatment.
What makes addictioncenter.com different?
Many rehab centers have been burned by directory sites in the past. The difference with addictioncenter.com is that they don’t answer to anyone. They are first and foremost a marketing agency and operate independently; they are not affiliated with anyone like American Addiction Centers.
What are the acquisition costs?
The typical acquisition costs for listing on the site range from $2500-$3500. Listings also typically generate 5-15 calls per month.
How much does it cost to get started?
There are many package options available, but basic package pricing includes:
Outpatient centers: $300 per month (This is a very high traffic page, which typically sees 20K-30K visits per month.)
Inpatient centers: $500 per month (This includes a listing in the directory and on the state map page.)
Basic packages also include listings on the smaller sister sites of addictioncenter.com, with back links to your own site:
There are also packages available based on your specialities and focus. For instance, some rehabs may want to focus on offering programs for couples, or might like to promote their detox program.
How does addictioncenter.com help your SEO?
Your profile contains a “Visit website” backlink to your own website. Since addictioncenter.com has such high site authority, this helps increase the SEO of your own website, in addition to having your ads show in the SERP as an addictioncenter.com profile.
How do I get started?
If you are interested in creating a listing on addictioncenter.com, please contact Danny at 321-501-2626. Be sure to mention you were part of the ROC Mastermind call to receive 20% off your first month.
Click here to access the meeting recording.
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