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ROC Weekly Marketing Minute
Writing a Book to Enhance your Profile and Promote your Drug and Alcohol Rehab Center
A book can serve as a multi-purpose marketing tool that can help establish your authority and build your brand. While writing a book may be on your bucket list, the idea of engaging in the process is typically quite overwhelming. Luckily, there are ways you can write a book that can help you overcome typical challenges.
Why write a book?
Here are a list of benefits of writing a book for you to consider:
Increase your exposure
Writing a book can help you create a plentiful source of marketing content, increase your chances of getting invited to speak at an event or receive media coverage, and increase your professional profile and that of your rehab center. It will also help you access advertising channels that may have been previously inaccessible, like Amazon, Goodreads, etc.
Establish your authority and create impact
Having a business card or a college degree doesn’t set you apart the way it used to. Being the author of a book, however, is more likely to make you memorable, reaffirm your knowledge and wisdom, and impact your audience. This is even more important as we are constantly exposed to “social media experts” that make it hard to decipher what is real and what is not. By putting the effort into creating a book and publishing it, you can establish your authority in the industry and prove your expertise.
When people read your book, they can connect with you on a deep level and immerse themselves in your message. This is likely to increase your followers, as they will be more invested in what else you have to say, your next event, or how you and your rehab facility can further help them.
What is the Book in a Box Method?
The Book in a Box Method helps you create a book by talking to support staff for a couple of hours every month. This process is similar to conversational interviewing, where you speak with their team for about 15-20 hours over a period of six months so that they can gather data for the book. This process generally takes less time and money than the traditional methods of writing and publishing a book.
The company works with you to:
Outline your book idea
Create your book outline
Organize all the content for your book
Edit that content into a great manuscript
How much does it cost?
The flat fee of $20,000 includes writing and publishing the book, cover design and interior layout, and some marketing support. This is compared to the average of $50,000 to $80,000 typically charged by ghost writers for writing services alone.
How does it work?
The Book in a Box method uses five key steps to create a book:
What is the real focus of your book?
To write an effective book, you need to narrow your focus and refine your ideas. People are more likely to read a book if it appeals to them or helps them in a certain way. You can ask yourself a few questions to get started:
• Why are you writing the book?
• Who is the audience for the book?
• Why is your book idea going to appeal to them?
What does your reader need to know?
Once the purpose and position are established in the first stage, you can outline the content that you plan to include. The Method helps you establish this information by simulating a conversation between you and your audience. The idea is to progress through your solution to their problem and outline the steps they need to take. These steps then serve as chapters of your book.
Talk about what you already know.
In this stage, you compile all the information to include in the book by following the outline you created. Frame the information as if you were talking to your audience. Editors work with you in this phase to help develop and fully explain each concept. No writing is necessary, you just speak with editors to work through your ideas.
Translate your spoken words into book prose.
Next, Book in a Box translates your spoken ideas into written language by organizing the conversation data into text organized by chapters. Once this stage is complete, you have a rough draft of your book.
Make it smooth by reading it out loud.
Once you have the draft, you are to read the book out load with another person to help identify any concepts and sections that need work and clarity. Once this process is finished, the book then goes through a traditional editing process to create the final version ready for publishing.
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