ROC Weekly Marketing Minute
Some of the Best Marketing Podcasts to Help you Boost Your Rehab Marketing Efforts
Podcasts are another tool you can use to learn more about marketing and business. In addition to offering current and relevant information, they come in a variety of different formats and durations, can include supplemental information and downloads, and can be accessed whenever you have the time.
Marketing podcasts to consider
To gain insight, information, and inspiration for business and marketing, here is a list of marketing podcasts to consider:
The Gary Vee Audio Experience
In this podcast, Gary Vaynerchuk shares his insights and actionable tips in marketing, social media, entrepreneurship, startups, and business. Gary’s reputation in the space comes after he took his family’s wine business from $3M to $60M in five years. He is an entrepreneur, CEO, investor, vlogger, and public speaker.
Each episode is 15-30 minutes long and features segments from “#AskGaryVee” where he answers questions from his audience, keynote speeches, segments from his weekly video series, interviews, and casual conversations. He also shares glimpses of his thoughts as he records them in his daily life.
Copyblogger FM
This podcast aims to improve listeners' content marketing and writing skills. The host, Sonia Simone, discusses current updates on content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
Each podcast is around 16- 33 minutes in length and extends beyond marketing, discussing all aspects of business.
Everyone Hates Marketers
Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing.
Louis Grenier interviews marketers and entrepreneurs who approach marketing in “the right way.” Listeners can learn how to gain more website visitors, more leads, more customers, and more profits.
Marketing School
Hosted by Neil Patel and Eric Siu, this podcast offers information on how you can take your business to the next level and discusses new trends, tips, dos, and don’ts of marketing.
Each episode is only 5-10 minutes in length and new episodes are released daily. This podcast is one of the highest ranking marketing podcasts on Apple Podcasts, and continues to climb in the charts.
Marketing Over Coffee
The Marketing Over Coffee podcast offers a weekly discussion about what’s new and trending in marketing. This program focuses on the latest industry news to inform and position listeners to make the best business and marketing decisions. Each episode is 30 minutes or less.
Call to Action
Hosted by Unbounce, the Call to Action podcast focuses on digital marketing campaigns, with an emphasis on improving the bounce rate on your website. There are frequent guests on the show who share tips and tricks about conversion rate optimization, pay-per-click marketing, A/B testing, social media marketing, content marketing, and more.
The Digital Marketing Podcast
Each week, this podcast offers a new perspective on marketing and business through friendly and engaging conversation. There are often guests on the show, including small business owners and entrepreneurs, to help listeners learn more about the experiences of other people in similar positions. Each episode is 20-30 minutes in length.
How to choose a podcast
There are an overwhelming number of podcasts to choose from, even when dividing the list into categories. To help you shortlist the podcasts you might enjoy and benefit from listening to, here is a list of aspects you can consider:
Does the content align with your goals? Think about what you hope to get from listening to a podcast and narrow your list accordingly. For example, if you are interested in gaining inspiration from the best in the industry, consider podcasts that follow an interview-style format.
What length and format do you prefer? If you plan to listen to podcasts only on your 15 minute drive to work, aim to find a program that has short episodes so you can start and finish one in your allotted time frame. Comparatively, if you plan to listen to them before bed and have the option to watch a video, consider podcasts that offer video aspects, or that have a longer duration. It's also worth considering whether you plan to take notes, as some podcasts offer transcripts or bonus content, such as downloadable guides.
What do you prefer in a host? The tone of voice, energy level, and approach of hosts can make or break a podcast. Think about your listening preferences and try to match your choices with them to help you enjoy the experience more.
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