ROC Weekly Marketing Minute
Using Postcards to Reach Out to Prospects and Alumni of Your Rehab Center
Postcards are an effective way to reach out to leads, prospects, alumni, and others in your community. This form of direct mail marketing can help you connect with people in a unique way that differs from the never-ending online promotion. Postcard marketing is a great way to connect with recipients, as they are more likely to pay attention to your message. They might also be more likely to keep or display your content. Adding this human touch to your marketing efforts can attract more clients, increase your number of leads and prospects, and help remind alumni of your services and location.
There are many different postcard mailing services that can help you connect with past or future clients in a way that is easy to implement, cost-effective, and trackable.
What do effective postcards include?
Here is a list of elements to include in each postcard you send:
Headline: Use a clear headline that conveys exactly what you offer. Try to incorporate action words to prime the recipient for the action you would like them to take.
CTA: Each piece of marketing material you send out needs to ask something of the recipient. Be sure to include a clear CTA that encourages the recipient to take action.
Images: Effective images should gain attention and communicate your brand and offer. Try to incorporate images that are crisp, clear, and engaging.
Offer or information: Your postcard should include information that explains what you offer and how your services can help.
Contact information: Ensure your logo and contact information is clear so that interested recipients can contact you easily.
Postcard marketing best practices
Here is a list of best practices you can follow when you implement your postcard marketing campaign:
Track your performance
Set up tracking for each campaign and identify KPIs to measure your success. You can include trackable elements, such as tracked phone numbers and unique landing pages or QR codes.
Personalize each card
As you likely will be working from a mailing list, be sure to personalize each card to increase attention and engagement.
Update your mailing list
Ensure that the addresses where you send postcards are current. This will help reduce costs and increase your success through effective targeting.
How to send postcards
Here is a list of steps you can take to create an effective postcard campaign:
Outline your goals: Before sending out your postcards, outline what you would like to achieve with your campaign. This will help you measure and track your success, and align your messaging.
Assess your mailing list: When you determine your goal, consider the mailing list that is most appropriate. If you are interested in getting more leads, you can mail postcards to your prospects list. If you are interested in reaching out to alumni, you can use that mailing list to address cards.
Address, attach postage, and send: Ensure the address is printed correctly and each card has the necessary postage before sending them out. You can also use a postcard mailing service that can help streamline the process. These services allow you to reach out to every house in an area or create location-based campaigns. The prices for these programs are relatively low.
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