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ROC Weekly Marketing Minute
Exploring the Recovery Space on TikTok and How Your Rehab Center Can Participate
TikTok is more than videos of viral dances and challenges. It is a space for people to find community; recovery is no exception. The recovery space on the platform is large and continues to grow:
#RecoveryTok has over 100 million views
#RecoveryTikTok has over 50 million views
#sober has over 2.2 billion views
#sobriety has over 886 million views
More and more, people who are struggling with addiction, those in recovery, and those seeking a supportive community are turning to social media. They are able to find inspiration, people who have similar experiences, and content related to their realities.
Many creators are challenging the stigma around addictions and what it means to be in recovery by sharing their stories, allowing themselves to be vulnerable, and shaping the narrative around addiction. Content creators are expressing that it’s ok to struggle, laugh, and share “the ugly.” Many creators share content based on their recovery journey, while others explain their experience with co-occurring disorders or their experience with relapse.
Tips for creating an effective TikTok video
If you are interested in joining the recovery space on TikTok, here are a few best practices you can use to increase the audience for your rehab center:
Get to the point. Keep your videos short and sweet. There is no need to take up the entire 60 seconds you are allotted.
Use trending sounds or songs. Browse your For You page and think about the viral videos you have watched lately. You can incorporate the music or sounds in your own videos. TikTok favors videos that engage with already well-performing audio.
Use trending hashtags and those specific to the community. You can find top-trending hashtags on the Discover tab and explore those that are specific to the recovery community. For instance, you can consider: #mentalhealthawareness #sober #anxiety #wellness #sobriety #depression #recoveryispossible #mentalhealth #addiction #soberlife #soberlution #wedorecover #recoveringaddict.
Hop on a trend. Integrate content and trends that are already performing well on the app and put your own spin on it to make it relevant and authentic to your brand.
Tell a story. Share your insights, experiences, advice, or ideas to resonate with your target audience.
Leave a little mystery. Regardless of the topic, don’t try to include every detail in a short video. If you leave some questions unanswered, your audience is more likely to ask you about it, establishing communication on their terms.
Top recovery TikTok accounts to check out
Here is a list of some of the most influential people on TikTok in the recovery space:
Kyle uses dogs in recovery therapy. He also has a YouTube channel and website where he shares information.
Dizzy is one year sober and shares her experience in recovery. The account is very relatable and uplifting to women suffering from addiction.
Corinda is an advocate for MAT, specifically methadone maintenance. Her platform provides educational content about methadone and aims to reduce associated stigma.
This account owner is 3 years sober and owns his own lawn care business. He is a real life rags to riches story.
This account offers sponsorship and support to men in recovery.
Tara was addicted to PCP and has been in recovery for years. She loves to dance and share recovery advice.
Pej is a drug and alcohol interventionist who is 13 years sober. On TikTok, he explains the 12-step model, the experience of different drugs, and how you can stop enabling loved ones.
Ronny was addicted to opiates and alcohol and is now 1 year sober. He often facilitates Zoom recovery meetings and helps anyone in need.
Megan shares the good, the bad, and the ugly of addiction and recovery.
Mike has a recovery-focused presence on all social media platforms. He is also co-host of a recovery podcast called The Stigma Ends Here.
Coach Blu is a clinical mental health counselor and host of the Addict II Athlete podcast. Addict II Athlete is a nonprofit action-orientated addiction recovery program.
Franki is a recovery coach, life coach, author, and mother. She focuses her TikTok page on having fun and creating positive steps to live your best life.
Taylor is a sober mentor and has been in recovery since 2015. The account shares relatable sketches, shares inspiring stories of hope, and conveys how awesome life can be in recovery.
Aimee was addicted to heroin and Xanax for over 20 years. She is now a mother of twins and is going back to college. Her goal is to become a drug and alcohol counselor.
Christine is a recovery coach and certified peer recovery coach. She shares her experience being addicted to opiates and sleeping pills. She turned her life around and is now using her story to help coach other addicts.
If you are interested in joining the ROC community, please complete this form for consideration: https://tinyurl.com/5btxe39z