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ROC Weekly Marketing Minute
Creating a Scholarship Link Building Campaign for Your Rehab Center
Scholarship link building is an effective way to create high-authority backlinks for your rehab website, gain public exposure, and support your local community. The process involves reaching out to educational institutions and offering a scholarship to students in exchange for a backlink to your site.
Google typically views .edu sites to be trustworthy because of their high domain authority. While the process can be time-consuming, it typically leads to a high return on investment, as the cost of the scholarship may be one of the few costs for numerous, high-authority links to your site.
Benefits of a scholarship backlink campaign
Here is a list of benefits of creating a scholarship backlink campaign for your drug and alcohol rehab center:
A successful scholarship campaign will gain your rehab center a ton of high authority, .edu backlinks, increasing your SEO. Try to target local institutions to increase your search ranking for local results. This can also be helpful in convincing the institutions to participate, as they are more likely to trust and support a local business.
Providing a scholarship to support a student is an act of generosity likely to be valued by the community. This PR opportunity can help you create a marketing campaign to share with local students whom you might support.
Most scholarship pages ask candidates to submit an industry-relevant essay as part of their application. Not only will this enable you to distinguish a worthy scholarship winner, but it will also give you content to publish across your website, further enhancing your general SEO strategy.
Try to extend the application and selection process to keep your high-authority links published for as long as possible. The long life of these links is helpful for your campaign ROI. Creating cycles of scholarships can also help extend the life of the backlinks.
How to create a scholarship campaign
Here is a list of steps you can take if you are interested in creating a scholarship campaign:
1. Define your goal
Defining your goal can help inform all other aspects of your campaign. It can also help you measure your success so that you can adjust your approach in the future. Think of the niche of students you might like to target. The more specific you can get, the more likely people will apply. For example, as a rehab center, you can target students who are in public health, psychology, sociology, or criminal justice programs.
2. Create a scholarship page and legal documents
A scholarship page on your website is the page the school will link to if they choose to offer your scholarship. Be sure to clearly describe the requirements and eligibility details of your scholarship, the amount of your offer, and more about your business and opportunity. You can link to your home page and any other pages on your site that can offer more information.
Consult legal advice to create your legal papers for the scholarship to guarantee the information you provide is correct and comprehensive. This is one of the most important factors when a school decides to publish your scholarship, so be sure to create it carefully.
3. Create and review a prospects list
Focus your list on local schools, as they are the ones most likely to accept your scholarship. You can also select a few important schools across the country to target. When creating your list, be sure to consider the schools that offer programs most relevant to the industry.
4. Create your outreach email
Write the emails you plan to send to schools with your scholarship offer. Be sure to include clear information about who you are, what you are offering, and how to access your information. Review your information to ensure it sounds honest and professional.
5. Send your emails
To help make your email look more professional and increase the chances of acceptance, customize some of the information to the recipient or school. It is also helpful to keep track of the institutions you reached out to, the status of the request, and contact names to help you stay organized.
6. Monitor submissions
Once schools start accepting your scholarship and linking your page on their site, monitor the entries. As there are likely to be many submissions, it can be helpful to dedicate a specific email address and employee to handle the task.
7. Promote your scholarship
You can start to advertise your scholarship to encourage more people to apply. You can use your typical marketing channels, like your website, social media, and emails to do so.
8. Choose your winner
After reviewing submissions, choose your winner and be sure to have reasons behind your choice. Follow the notification process outlined by the school, if applicable.
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