ROC Weekly Marketing Minute
Why join NAATP? Benefits of Membership for Drug and Alcohol Treatment Centers
The National Association of Addiction Treatment Providers (NAATP) is a nonprofit professional membership organization with over 945 members that supports addiction treatment providers through leadership, best practices, resources, systemic law, and policy advocacy.
NAATP’s service as a convening body brings the industry together to promote collegiality and the dissemination of best practices. They are premised on the idea that professions develop and succeed when their members communicate, collaborate, develop standards, and advocate together through a professional society.
They offer a reputable and comprehensive source of addiction service providers and supporters. All NAATP members in good standing appear in their directory and search criteria are based on facility demographics. These listings help clients understand addiction and navigate different treatment types. They also provide information to help clients distinguish trustworthy treatment services and learn how to evaluate standards of care.
Benefits of joining NAATP
Members of NAATP can enjoy a wide variety of benefits, including:
Search engine visibility: NAATP members gain a place in the searchable Membership Directory. Inclusion in the directory helps your SEO with a relevant, high-authority link, along with increased public visibility. Read more information about the NAATP Directory Search Engine Optimization.
Consumer confidence: Membership in NAATP improves your visibility with a listing in the searchable Addiction Industry Directory, which serves as a comprehensive source of addiction service providers and supporters.
Member Seal: You can display your membership in NAATP on your website. Upon membership approval, you will receive the official high-resolution NAATP Member Seal.
Networking and dialoguing: Membership provides opportunities to meet other leaders in the industry to share resources and solve problems together.
Annual Leadership Conference: The National Addiction Leadership Conference remains unique and critically important as the leading educational and networking event within the addiction treatment field. Members receive discounts on attending and exhibiting at the national conference.
Regional meetings: NAATP Member Roundtables are regional events held throughout the year for organizations to learn about membership services and benefits, and to collaborate with addiction treatment professionals in your area.
Member-only forum: Another way to connect with other NAATP Members is through the Member to Member Forum (M2M). This member-only tool allows for meaningful information exchange between treatment center professionals.
Education and training opportunities: In addition to a national annual conference, you will receive a complete list of Clinical and Operational Resources which include access to past NAATP webinars, conference materials, and more.
Capacity building resources: You can connect with insurance, billing, staffing, and human resource experts to keep your center effective and profitable.
Awards & Recognition: Nominate and honor the industry leaders you most admire and participate in an activity that features your center.
Careers: You can use the Job Center to help find qualified staff in the addiction treatment field. You can also post a job opening within your organization for free.
Salary Survey: The National Addiction Industry Salary Survey helps the national treatment provider community create fair compensation packages, recruit and keep competent staff, and manage your budget. All members that participate will receive a complimentary copy of the completed report.
Outcomes data: The addiction treatment Outcomes Pilot Program (OPP) was designed to test a method and produce a standardized, uniform, and replicable methodology for outcomes tracking. To learn more, see the Outcomes Measurement Toolkit.
Public policy voice: NAATP represents the addiction provider constituency in Congress and throughout the policy-making community, through the Washington DC-based Policy Representative and NAATP-PAC (Political Action Committee). NAATP is your voice and advocate in Congress and at the policy-making level.
Employee retirement 401(k) benefit plan: NAATP has partnered with well-known retirement industry providers to offer the NAATP Retirement Solution. You can offer a retirement plan to your employees, while reducing administrative burden, transferring fiduciary risks, and reducing costs.
For a comprehensive overview of member benefits, visit the NAATP Member Benefit Guide.
What are the treatment program selection criteria?
Here is a list of provider member criteria to be accepted to NAATP:
Must provide direct professional addiction recovery services
Must be licensed or certified by the state in which you provide services
Must be accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF) or the Joint Commission (JCAHO) or other recognized accrediting bodies.
Pay and remain current for NAATP dues
To learn more, visit the Guide to Treatment Program Selection and the Membership Terms and Conditions page.
If you are interested in joining the ROC community, please complete this form for consideration: https://tinyurl.com/5btxe39z