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ROC Weekly Marketing Minute
Creating Effective Press Releases to Build Your Brand and Increase Credibility for Your Treatment Facility
Press releases are an effective way to share news that is important to your drug and alcohol treatment facility with a wide audience. They help gain attention, generate publicity, build brand credibility, and create backlinks with trusted news and distribution sites.
Press release best practices
If you are considering creating a press release for your rehab center, here is a list of best practises to help:
Create an interesting headline: Create a clear and concise headline that includes action words. Try to write in a way that stands out and be sure to use everyday language.
Optimize your first line: The first line in your press release usually appears in email previews. Here, you can include a brief summary of the article to help encourage the reader to keep going.
Get to the point: Be sure you answer the 5 W’s quickly and answer the question, “Why should I care?” Write your first paragraph so the reader knows what the article is about.
Keep it short: An effective press release can be anywhere from 300 to 500 words. Avoid long-winded information and try to use white space (multiple paragraphs) to help divide the information into small, easily readable sections.
Use the inverted pyramid rule: List your most important information at the top of the article, followed by the second most important information, and so on.
Include an impactful quote: This can help you include a human element in your release. Choose someone who is an authority or important figure in the company to share some insight. The quote should offer reflection rather than information.
Add visual content: You can include pictures, infographics, or a video to supplement your information.
Stay relevant: Be sure you are only including important and relevant information. Mention details of your facility and its leadership so the reader knows who the story is about.
Include a CTA: When concluding your press release, be sure to include a call to action to encourage your readers to take next steps.
Use distribution services: Using a distribution service can be extremely helpful in showing your message to a large audience. Here is a list of services you can consider:
Promote on social media: Once you have selected a distribution service, you can also promote your press release on social media. Consider using paid ads for the largest reach. Be sure to include the link to where the press release is originally published.
Benefits of a press release
There are a number of benefits for creating a press release, including:
Improved public perception of your company
Creating a press release can help spread factual information about your rehab center and set the tone for your brand image.
By issuing a press release and using relevant keywords for your facility and industry, you can drive traffic to your website.
A press release can be an opportunity to set the narrative around your brand and create a story that is true to your offering. This can help build public trust, as press releases are typically viewed as a factual and trusted source of data.
By using professional distribution websites, you can reach more people than by using other advertising methods.
When to create a press release
Here is a list of events for which you can consider creating a press release:
Participation in local or national event
New office opening
Announcing a retirement
New team member or big-name hire
Company milestone or anniversary
Receiving a donation
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