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ROC Weekly Management & Mindset Segment
10 Books to Read to Get into the Zone for Running Your Rehab Center
If you are interested in reading to stimulate your business mind, find inspiration, and get into the winning mind frame, here is a list of 10 books to consider:
Last week, we explored the book “Getting Things Done,” by David Allen. The book describes a productivity methodology, claiming that your ability to relax affects your efficiency.
The main premise of the book is that if you write and organize your thoughts and responsibilities, you can clear your mind and focus on your work. In this process, you require actions and outcomes; you need to define what “done” means before you can outline the steps to get there.
There are five steps to getting things done:
i. Capture- Write all your data
ii. Clarify- Review your data to assess where it belongs in the system
iii. Organize- Move your data into various lists with ranging priority
iv. Reflect- Review your list and update as necessary
v. Engage- Work on the tasks
“4 Hour Work Week” by Tim Ferris is another book we reviewed. Ferris describes a way to find happiness now, rather than waiting until retirement. He claims that this is the defining factor of “new rich.”
To accomplish this, you must adopt the 80/20 principle; where 80% of your productivity is accomplished in 20% of your time, and the remaining 20% of your productivity takes 80% of your time.
The book is divided into 4 sections that spell out the acronym DEAL, and each explore the components of the “new rich” lifestyle:
i. Deal- Define your goals
ii. Elimination- Eliminate the mundane aspects of your work
iii. Automation- Streamline your processes
iv. Liberation- Change your life so you can communicate remotely, then ask to be remote all the time.
“Think and Grow Rich” outlines 13 principles for success after observing over 500 successful and wealthy people in the span of 20 years:
iii. Auto Suggestion
iv. Specialized Knowledge
vi. Organized Planning
ix. The Power of the Mastermind
xi. The Subconscious Mind
xii. The Power of the Brain
xiii. The Sixth Sense
The idea behind “Purple Cow” is that the old way of doing business no longer works. Instead of making safe and average products and services and then marketing them to as wide an audience as possible, you need to create an extraordinary product or experience.
In other words, you cannot simply sell a brown cow anymore, because they are everywhere. However, if you sell a purple cow, that is remarkable, and that is something people are going to tell their friends about.
Since people rely on word-of-mouth to find value in the overwhelming amount of offers they receive, your product or service needs to get people talking to gain the attention of your audience.
“48 Laws of Power” discusses 48 laws that will help you gain power and avoid being manipulated. One of the main ideas of the book is that power is amoral, neither good nor evil. Instead, you should think about power-play as a game. The book aims to help readers learn about power in general and have the ability to reflect and assess others and the world around them.
To become powerful, there are key things you can learn and develop:
fundamentally shift your perspective
learn and practice new skills, including mastering your emotions
objectively examine the past and future to learn and identify problems
accept deception and masquerade as a part of human interaction
Author Brandon Webb, former Navy SEAL, explains how the principles learned in the navy apply to business. He details how he can apply his ability to work, make decisions, and focus under pressure to the world of business.
“Total Focus” outlines several key learnings, including:
The difference between total focus and tunnel vision is developing total situational awareness: the ability to spot opportunities and threats without getting distracted from your goal.
You can overcome indecisiveness and hesitancy by accepting violence of action: a decision to move forward with an imperfect plan, knowing that even the best-laid plans go wrong.
Entrepreneurs must learn to embrace the suck, refusing to quit when the going gets brutal, and recognizing that unexpected challenges may reveal your best chance at success.
Former Navy SEALs Willink and Babin explain the leadership principles that enable Navy SEALs to achieve results and how these principles can be applied to business and life.
They outline three levels of leadership, each with their own principles, that can help bring success. These include:
i. Victory from Within
No bad teams, only bad leaders
Clarity and belief
Manage your ego
ii. Victory in Combat
Cover and move
Keep things simple
Prioritize and execute
iii. Sustaining Victory
Lead up and down the line
Be decisive amidst uncertainty
Discipline brings freedom
In this classic self-help book, Dale Carnegie discusses the idea that in order to change the behaviour of others, you first change your own behavior. The book outlines principles to better understand people, become a more likable person, improve relationships, win others over, and influence behavior through leadership.
There are many lists of principles throughout the book, such as fundamental techniques in handling people, six ways to make people like you, how to win people to your way of thinking, and how to change people without giving offence or arousing resentment.
Six Ways to Make People Like You
Become genuinely interested in other people
Remember that a person’s name is to that person the sweetest and most important sound in any language
Be a good listener. Encourage others to talk about themselves
Talk in terms of the other person’s interests
Make the other person feel important–and do it sincerely
“The Art Of War” is widely considered the definitive text on military strategy and warfare since ancient China. The lessons of this book focus on beating your competition the right way, and can also be applied to business and life.
There are three lessons outlined in the book:
Only enter battles you know you can win: Winners know when to fight and when not to fight. Losers always fight and thus often end up losing.
Deceive your competition to make them do what you want: Mask strength with weakness, courage with timidity, and order with disorder.
Lead your team as if you were leading a single man by the hand: Whether you’re managing a big army or a small one, the tools are the same: Break them down into smaller groups and then use clear signals to steer them into the right direction.
“Ego is the Enemy” describes instances where people have let their emotions guide them, which resulted in demise, and others where restraint and sobriety were the defining features of success. The book cautions against indulging in ego and losing sight of reality, which he describes as “an unhealthy belief in your own importance. Arrogance. Self-centered ambition.”
There are three key themes outlined in the book:
Live with Purpose Not Passion
Always Be a Student
Talk & think less; do more
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