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Tips for Writing a Kick Ass Help Wanted Job Description for Your Rehab Center
Hiring people who are suitable for your rehab center can help build better company culture, contribute to your success, and decrease employee turnover. Creating an effective job ad can help you attract suitable talent and reduce the number of candidates that apply who are not a good match. This saves you time and effort when reviewing applications and conducting interviews, and reduces your chances of hiring someone who is not suitable for the role.
Effective job postings include the best qualities of your rehab center and an accurate and concise description of the role, are inclusive, and have a touch of marketing and emotional appeal. When your ideal candidate reads the job posting, they should think this role was made for me.
Tips for creating an effective job posting
Here is a list of tips you can follow to create a job posting that attracts the best candidates:
Describe what makes you the best
Always show enthusiasm about your business and team and be sure to mention what makes you great. Talk about the successes and goals of your rehab center. It is important to outline what you have already achieved and what you hope to achieve in the future. This will help attract candidates who want to be part of a successful organization, and also implies there is an opportunity for them to grow with your business.
Be distinct and stand out
To help your advertisement stand out among the others, be sure to use language that will attract ideal candidates. Use the first few lines of your post to gain the attention of prospective employees and demonstrate why your company is the one they should choose.
To help you add more personality to your job posting, consider adding photos of the current team or company activities. The more you are able to convey the company culture and provide an idea of what it is like to work with you, the more likely you are to attract the type of people suitable for the role and your company.
Sell the role and company
People typically need a reason to leave their current positions, and chances are, there are a number of other jobs available to your ideal candidate. In order to encourage them to apply to your rehab center, promote the benefits of the role and company. Think about the job perks, the company culture, the benefits packages, and how the role helps the company grow overall. You can also consider using a testimonial from an existing employee to help convey what it is like to work for you.
Use keywords in the job description
To help your job posting appear in search results, include keywords in the job title and description. These are the words that candidates will search for and relate to. It is also important to use established job titles to help appear in search results instead of creating new ones.
Creating urgency about the position can help encourage potential candidates to take action. This is especially effective for people who are currently employed and looking to change the company they work for or their career path.
Create a clear job title and avoid “catchy” ones
Create a job title that most closely aligns with the tasks of the role to encourage suitable candidates to apply. Avoid using non-conventional or catchy titles (think Rockstar HR Specialist) as they typically detract from what the role entails, can send the wrong message to potential employees, and have potential to be off-tone or discriminatory.
Speak to your ideal employee
Create a job posting that is relatable to your ideal candidate. If you write one that is full of jargon or confusing, you might deter people from applying.
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