Discover more from ROC - Rehab Owners Community
How to Create a Perfect Google My Business Listing for Your Rehab Program
5 Insider Tips to Help Your Listing Stand Out and Boost Conversions
When you optimize your Google My Business (GMB) listing, it becomes an advocate for your company by showing in keyword searches, providing a flexible way to contact you, displaying a question and answer board, and listing your services.
While the first step to optimizing your listing is to fill out every section, there are 5 main optimization strategies that can be used by treatment facility owners to help get their listing to the top of search results and start converting searches into clients:
Questions and Answers
1. Business Name
If you have multiple locations, use unique keywords relevant to your industry for each location name to help them show to a broader audience. For example, Asana Recovery has five locations and therefore five different GMB listings, each with different keywords in the business name:
Asana Recovery Addiction Services
Asana Recovery – Alcohol/Drug Rehab & Detox
Asana Recovery Alcohol and Drug Rehab
Asana Recovery Alcohol and Drug Treatment Program
Gathering reviews and responding to them is one of the best ways to promote your GMB listing and boost your local SEO rankings. GMB listings with the most and best reviews are typically the ones that show up at the top of search results.
Keywords mentioned in reviews also show up in search results, and having a steady accumulation of reviews is helpful in signalling that your business and GMB listing are active to Google.
To learn more about getting reviews, check out last week's article.
Since GMB lets anyone upload photos, uploading your own high-quality photos to appear at the top of your listing is important. Delegating images as your cover photo and logo will help your images be shown before others.
GMB Photo Tips:
Add a new photo once per week to signal to Google that you have an active account
Focus on real photos that accurately depict your business, triggering image enriched results- take photos of your staff participating in day-in-the-life activities
Geotag your photos
Posts are a great way to inform potential customers about your offerings, keep your listing active, speak to people already looking for your business, and do so without ad spend.
GMB Post Tips:
Utilize the CTAs available and link to a landing page that provides more information and an easy way to contact you
Posts expire every seven days (disappear from the listing) so schedule regular posting in your marketing routine
Keep keywords in mind as you formulate the topics
To Create a Post:
On your computer, sign in to Google My Business, or if logged in to Google, find the menu icon on a new tab in Chrome, and go to “My Business”
If you have more than one location, select the one you would like to post to
In the left menu click, click Posts. In the menu along the top, select the type of post you are going to create: Update, Event, Offer, or Product
Enter relevant information: image, text, CTA, landing page
When your post is completed, click Publish or Preview
5. Ask and Answer Questions
The question and answer feature on GMB listings (temporarily paused due to COVID-19) is unique in that anyone can ask a question and anyone can post an answer. While the feature cannot be turned off, there are ways to optimize the Q&As for your listing:
a) Ask your own questions- use your list of FAQs and ask a question on your own profile
b) Answer your own question- Login to your account and provide an answer to the question you just posted
c) Upvote your answer to help push it to the top
d) Include keywords in both questions and answers since they show in search results and can boost your ranking for certain words
e) Set up alerts so you are always notified when a new question or answer is posted to your listing
If you are interested in joining the ROC community, please complete this form for consideration: https://tinyurl.com/5btxe39z