August 2024: ROC Monthly Mastermind Call
Maximizing Operational Success Through Introspection and Alignment, With Keith Arnold
Thank you to Keith Arnold, for joining our Masterminds discussion this month.
What keeps you up at night about your business? Is it unresolved issues, delayed decisions, or missed opportunities? Maybe it's the changes needed for growth, the data required for better insights, or the effectiveness of your current strategies. Where do you need to grow or cut back? Keith guided us through these challenging questions, helping us uncover the answers that will shape the future of our business.
View Recording:
Passcode: 8?FxAG#7
Start with The Power of Ten – An Internal/Customer Survey
Keith emphasized the importance of maintaining a consistent overarching goal across all departments while recognizing that the strategies and pathways to achieve it can vary. Understanding these elements is crucial for aligning departmental efforts and ensuring a cohesive approach to shared objectives.
Begin with a survey across all teams, from leadership to departmental staff. Understand where everyone stands—how they view the company, their department's mission and vision, and how they’re currently living that out.
Once this is completed, consider scheduling an Initial Strategic Planning Day to align everyone on the path forward.
Sales & Admission Teams
The Coldwell Bankers Research is a great resource, showing a strong correlation between the quality of a company’s customer service and its long-term success. If you’re a CEO, listening to admissions calls can be eye-opening. Even top performers may become too comfortable, focusing on selling rather than listening to client needs. Remember, it's all about the individual calling!
The Marketing Mix
Navigating the marketing landscape can be tough, especially with limited resources. Even large companies often spread their budget across various channels without proper tracking or understanding of ROI. Keith’s insights can help steer these efforts more effectively.
The Selling Process: Simple Yet Powerful
Keith also reminded us that the selling process doesn’t have to be complicated. It starts with a connection—building rapport with the client. Then, ask the right questions to understand their needs. From there, offer a tailored solution, and finally, guide them to take action with a clear close.
This straightforward approach is essential in ensuring that your team not only meets but exceeds the expectations of those you serve.
Contact Keith
Behavioral Health Executive
520-483-1018
akarnold14@gmail.com
Keith is a nationally recognized leader in Behavioral Health, specializing in transforming and integrating operations, sales, marketing, branding, admissions, and alumni development. With over 20 years of experience, he has led top organizations like Elements Behavioral Health, Sierra Tucson, Sunspire Health, Lakeview Health, and Gateway Foundation. Currently atCrownview Co-Occurring Institute and Crownview Psychiatric Institute , Keith guides the leadership team and oversees sales, admissions, SEO, social media, and strategic partnerships.